What can you do to help make sure your website continues to be a useful resource into the future? Maintaining content New, fresh and interesting content encourages visitors to keep returning to your site. If people find appealing content on your site, they are more likely to link to it. This means that your site is likely to place higher in search results which, in turn, is likely to help attract more visitors to your site. Regularly updating content requires commitment. Simply building a website then forgetting about it might not be making the most of your investment. To maintain … Continued

Statistics from Alexa show that 50% of everyone who uses the internet spends an average of 25 minutes each day on Facebook. So, 50% of your potential customer base are on Facebook, just waiting for you to reach them. If it’s not crystal clear to you yet, what you’re missing by not using this in your business, then maybe you need to think again about your Social Media Marketing. Do you even use Social Media? Have you thought about it? Does your web site link to your Facebook and Twitter Accounts? Do you publish events and run offers on Facebook? … Continued

Step 4 – Campaigns using Social Media OK so you have a good solid and quality list of followers (those the follow you on Twitter and or Like you on Facebook) so how do you utilise this valuable resource? Start to run marketing campaigns. They have to be attractive, creative, offer value and if possible be original and innovative with your ideas. You followers will need to want to share this information with their followers straight away and at the same time you can interact with them, you have their attention for a few seconds so make sure you use … Continued

Step two – Plan Plan and Plan Plan how you will approach your Social Media campaigns and activities. People do not like aggressive sales methods and when on the web such tactics are at best just ignored or at worst you can be removed or deleted from peoples feeds wasting the hard work you put in to get there in the first place. Place your efforts in opening and contributing to conversations, engaging in discussions, building relationships or put simple earning trust, becoming an expert in your field. Once trust is gained it becomes easier to introduce your products and … Continued

How to integrate social media into your business Business, no matter what sector it is operating in, needs to stay with the times, adapt or disappear so may say. This means using the latest tools available weather that is a production machine or new systems. Now days it is often a new opportunity in the communication and marketing world known as Social Media. It is an incredibly powerful tool and can be adapted to work for businesses of all sizes and in all sectors but it is very easy to waste your time and money if you do not embrace … Continued