What can you do to help make sure your website continues to be a useful resource into the future?
New, fresh and interesting content encourages visitors to keep returning to your site.
If people find appealing content on your site, they are more likely to link to it. This means that your site is likely to place higher in search results which, in turn, is likely to help attract more visitors to your site.
Regularly updating content requires commitment. Simply building a website then forgetting about it might not be making the most of your investment. To maintain content, it is often a good idea to have multiple people involved. Another way to generate continually updated content is to offer your visitors the ability to contribute to your site through social media.