Is mobile optimisation for you?

The process of optimising your website for mobile devices can cost time and money, so it is worth considering whether or not it is going to be a good investment for your organisation.
If you are small organisation with a limited budget for online projects, then mobile optimisation may not be a priority.

Creating a mobile version of your website

It is possible to build a mobile version of your website that is designed to be automatically displayed when viewed on devices with small screens, such as mobile phones, even when visitors enter your regular domain name into their mobile phone web browser.
Mobile versions of websites often share the same basic content as a site designed for a computer screen, presented in a simpler fashion. Even though this content is specifically designed for mobile devices, it is also good practice to offer users the ability to choose to view the standard website from their device.
Making your site mobile-friendly
Instead of creating an alternative site for mobile devices, another option is to use a single site and make it mobile-friendly.
There are a few things you can do to make your site more mobile-friendly using writing and design techniques:
Do not use any more text than you have to. Reading on a small screen can be difficult.
Avoid using too many images. Internet connections on mobile devices may be slow.
Use clear, simple navigation.
You can also use web development solutions to make your website more mobile-friendly so that users of both mobile devices and computers can have a good experience on your website.