What is search engine optimisation (SEO)?

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Search engine optimisation (SEO) refers to methods for designing your website to increase the likelihood of search engines finding it and giving it a prominent rank in their search results pages. If your website is ranked within the first couple of search results, you are more likely to attract visitors to your site than if your website appears on the second page of results. SEO refers to improved positioning in ‘organic’ search results. That is, search results based on the content and related information about your site as opposed to paid advertising (see search engine marketing). The core purpose of … Continued

Improve your search ranking

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Search engine optimisation may help to bring more visitors to your website. Searching is one of the most frequent activities people do online. Many people will find your site by typing your organisation’s name or words describing the types of services that you offer into a search engine. To attract new customers who are interested in what your organisation offers but have not yet heard of your business, you may wish to consider search engine optimisation.

Increasing website traffic

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Once you have created a website, there are things you can do to help people find it. To get a return on your online investment, it is a good idea to use a few methods that may actively bring people to your website. This could be particularly important if you are running an e-commerce website, where getting customers through your (virtual) door is crucial. A few tips follow:- display advertising (banner ads) pay per click advertising improve your search ranking.

Website statistics and usage analysis

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One of the key advantages of online marketing is the ability to accurately measure your campaign’s performance. You can see the result of your investment almost immediately by using analytics to check the number of click-throughs and responses. This will show how successful a new call-to-action is and help compare the success of different campaigns. To measure the success of your online presence and improve its performance, you will need information about your visitors. This information is easily collected and analysed with a good website statistics solution. Your hosting company may provide you with a basic website statistics tool, or … Continued