Top Tips to Secure your Computer

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It’s important to secure your computer properly-otherwise you may be putting yourself and possibly your family and friends at risk. If malicious software infects your computer it can stop it working properly, can delete or corrupt your files and can allow others to access your computer and your confidential information. Having up-to-date security software installed and activated, securing your internet connections and services and understanding and managing the emails and files you do receive or download can help reduce the risks. Backing-up your data can also help you recover your information if a virus destroys your files, or your computer … Continued

Benefits of using Magento

| by | E-Commerce | 0 comments:

Easy to install and add additional layouts and plug-ins Open source technology that offers flexible, scalable ecommerce solutions Effective and cost sensitive program Allows for various discounts and promotions during check-out Provides more than 50 payment gateways

What can Magento do?

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Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required. Magento is designed to be utilized as an application by someone who isn’t … Continued

What is Magento?

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Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. We believe that Magento is one of the best ecommerce platforms available today, with editions ranging from community open source, to massive, large-scale enterprise SaaS based systems.

Keeping your computer free of viruses and other malware is a crucial part of running a business

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Not all use of the internet is safe. Your organisation’s computers may become infected with viruses and other malware if you are the victim of an online scam, if you download illegitimate software or if you visit a malicious and untrustworthy website. If your organisation’s computers are infected with malware, it can be a blow to your productivity. You may lose revenue if you cannot operate while computers are taken out of action, or you could lose whole projects and have to start them again. The consequences of picking up malware can extend beyond just you and your organisation—it could … Continued

What is search engine optimisation (SEO)?

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Search engine optimisation (SEO) refers to methods for designing your website to increase the likelihood of search engines finding it and giving it a prominent rank in their search results pages. If your website is ranked within the first couple of search results, you are more likely to attract visitors to your site than if your website appears on the second page of results. SEO refers to improved positioning in ‘organic’ search results. That is, search results based on the content and related information about your site as opposed to paid advertising (see search engine marketing). The core purpose of … Continued

Improve your search ranking

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Search engine optimisation may help to bring more visitors to your website. Searching is one of the most frequent activities people do online. Many people will find your site by typing your organisation’s name or words describing the types of services that you offer into a search engine. To attract new customers who are interested in what your organisation offers but have not yet heard of your business, you may wish to consider search engine optimisation.

Increasing website traffic

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Once you have created a website, there are things you can do to help people find it. To get a return on your online investment, it is a good idea to use a few methods that may actively bring people to your website. This could be particularly important if you are running an e-commerce website, where getting customers through your (virtual) door is crucial. A few tips follow:- display advertising (banner ads) pay per click advertising improve your search ranking.

Website statistics and usage analysis

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One of the key advantages of online marketing is the ability to accurately measure your campaign’s performance. You can see the result of your investment almost immediately by using analytics to check the number of click-throughs and responses. This will show how successful a new call-to-action is and help compare the success of different campaigns. To measure the success of your online presence and improve its performance, you will need information about your visitors. This information is easily collected and analysed with a good website statistics solution. Your hosting company may provide you with a basic website statistics tool, or … Continued

Keeping your website fresh

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What can you do to help make sure your website continues to be a useful resource into the future? Maintaining content New, fresh and interesting content encourages visitors to keep returning to your site. If people find appealing content on your site, they are more likely to link to it. This means that your site is likely to place higher in search results which, in turn, is likely to help attract more visitors to your site. Regularly updating content requires commitment. Simply building a website then forgetting about it might not be making the most of your investment. To maintain … Continued

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